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Beverage Partners Worldwide
Beverage Partners Worldwide (BPW) is a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW is in the ready-to-drink tea category in the beverage industry.
The company manages the NESTEA business in 52 countries, collaborating with Coca-Cola bottling partners, who are responsible for production and distribution across its markets.〔(Coca-Cola Co and Nestlé Scale Back Joint Venture ) Just-Drinks.com, retrieved 6 Jan 2012〕
==History==
BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. In 2001, a unit of the venture was renamed as Beverage Partners Worldwide (BPW)〔("Coca-Cola Venture With Nestle Will Expand to New Markets" ), ''The Wall Street Journal'', January 30, 2001.〕 and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular NESTEA. In 2012, it was decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. News reports indicated that both parties were dissatisfied with the performance of the joint venture.〔Alan Rappeport, ("Coke and Nestlé end parts of iced tea venture" ), ''Financial Times'', January 6, 2012.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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